Monday, September 10, 2007

Local Florists vs Online Florists

From NBC's Weekend Today - What Your Florist Won't Tell You



$50 spent on flowers from a local florist (left) compared to $50 spent with an online company (right).



Yes, there is a difference - a big difference. Read more here.

Sunday, September 9, 2007

Wedding Flowers videos by Local Florists

Florists have been creating videos and uploading them to YouTube in order to share their designs and ideas about wedding bouquets and ceremony and reception decor. Below are three from florists in Orange County, CA.

Wedding Flowers from my flower shop, Avante Gardens, Anaheim CA



Wedding Flowers from Everyday Flowers, Tustin, CA



Wedding Flowers from The Flower Place, Fountain Valley, CA


I'll be highlighting more wedding flowers videos from local florists in the near future.

Resources for Local Florists


In addition to the sites linked on the right side of this blog, below I've listed some recommended resources for professional local flower shops.


The Society of American Florists - Trade association of retailers, growers, wholesalers and suppliers representing the US floral industry.
Flower Council of Holland - Product, design and trends information about Dutch flowers.
Flower Chat - The largest online community of professional retail florists discussing ongoing floral industry issues. Login required.
Flowers and Cents - Online community of growers, wholesalers, shippers and retailers of fresh flowers.
American Institute Of Floral Designers - Accrediting organization for professional floral designers in the US.

Human Flower Project - Blog focused on the social and economic impact of flowers in cultures from around the world.
Dirt - A Blog by Amy Stewart - From the author of New York Times Bestseller Flower Confidential.
The Florist Detectives - Describes misleading and deceptive marketing practices in the retail floral industry.

Happy reading!